Giridhar Pai Associates – About us

I started Giridhar Pai Associates (GPA) LLP in January 2020 to market innovative pest management products in India. After being in the Indian pest management industry for twenty-five years, I recognized a big need for effective non-pesticidal approaches to managing pests.

A few months before I started GPA, my friend Carl Baptista suggested that I associate with Pestroniks Innovations Pte. Ltd. of Singapore to market their FLYght UV LED insect light Traps (ILTs) and future products in India. Thus, we already had a product that we could market and sell when we started.

2020: After incorporating our company on January 10, 2020, and enabling it for banking and taxation, we prepared to launch the Pestroniks’ first product, the FLYght One, in India by March 2020. However, the COVID-19 pandemic and the resulting lockdown across India from March till June 2020 prevented us from progressing on our product launch.

We eventually launched the FLYght One online to our distributors and customers in July 2020 and started shipping it to customers from September 2020. As a result, FLYght One orders trickled in through 2020, during which we set up this website in October 2020, enabling it to offer online shopping for our products.

As a start-up, we have used a digital-only approach right from the start and have not generated any paperwork for our business. Instead, we list all information about our products on our website to answer all their queries at one online location.

2021: After completing one year in business, we received numerous orders for FLYght One in March 2021, helping us get closer to shipping our one-hundredth trap. However, the second wave of the COVID-19 pandemic during April and May 2021 affected our product sales, letting us resume normal business only by June 2021.

With help from Pestroniks, we introduced a short video, Introduction to FLYght Insect Light Traps (ILTs), in July 2021 to inform viewers about the FLYght trap in a minute and a half. We followed our first product video with another, Lead with LEDs, that showed Pestroniks’ Carl Baptista summarize the reasons why Pest Control Operators (PCOs) stood to gain by switching to FLYght UV LED ILTs.

Though this year has been slower for our business than the last year, sales have picked up in the previous quarter, helping us make our fiftieth trap shipment during the 2021-22 financial year. In addition, we launched our third product, the AedesX Smart Gravitrap, in December 2021 to pioneer the sale of yet another innovative pest management product in the Indian market.

2022: We signed the distribution agreement with RodeXit North America (RNA) ApS to become their exclusive marketing partner in India. We received the first consignment of RodeXit All-In-One seal in March 2022 and delivered the first box of 25 m. RodeXit to an Indian customer in July 2022. Our distributor PECOPP Pest Control Services Pvt. Ltd. exhibited FLYght One, FLYght Duo, RodeXit All-In-One and Aedes-X Smart Gravitrap at an event in India for the first time at the Clean India Show from July 13 to 15, 2022 at Greater NOIDA.   We shipped our 200^th FLYght trap to Indian customers, reached 1000 followers on LinkedIn and registered with the Government of India’s Start-up India program in November 2022.

We rely on Pestroniks Innovations Pte. Ltd. and RodeXit North America (RNA) ApS for superior products that uniquely deliver pest management solutions.  We also thank our numerous distributors for their support in marketing our products to customers across India.  In 2023, we shall introduce improved and more affordable version of our FLYght trap range.  We shall launch product videos to make it easy for our customers to understand the principles, use and maintenance of our products.